How to Run a Killer Sales Incentive Contest
- February 6, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Incentive programs are still very powerful as long as you make sure they don’t last for more than 90 days. There are other factors that can make the difference between an effective and ineffective program. Consider the three most important concepts: Everyone must believe that they can win the contest, there should be more than 1 winner, and the rewards must be motivating enough for them to go into overdrive to win one.
Let’s begin with how you get them to believe they can win.