messaging
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10 Reasons Why You Can’t Outsell an Incumbent
- June 7, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When the strategy is correct, the messaging can be perfected.
When the strategy and messaging are correct, the sales process can be optimized.
When the sales process is optimized, the sales tactics will work.
Stop winging it. Stop struggling. Stop losing.
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Why Salespeople Need to Negotiate and 10 Other Timely Sales Lessons
- May 5, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Trump’s authenticity—being flawed and opinionated like the rest of us—made him credible in a way polished politicians aren’t. Voters rewarded relatability over perfection, offering powerful lessons for salespeople on connection over expertise.