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  • Dave Kurlan’s 20 Keys to Sales Mastery: How to Become an Elite Salesperson
    • April 13, 2026
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Young man riding a green motorized clay tennis court roller early in the morning, repairing wet courts after a rainstorm – illustrating Dave Kurlan’s “do whatever it takes” mindset from his sales mastery story

    Discover Dave Kurlan’s 20 practical keys to sales mastery, drawn from decades of experience and OMG’s nearly 3 million assessments. Learn how the top 5% of salespeople think, practice, and outperform everyone else with consultative selling, disciplined habits, and a relentless “do whatever it takes” mindset. Start improving your win rate, deal size, and results today.

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