How Your Salespeople Measure Up in the 21 Most Crucial Sales Competencies for Modern Selling
- April 4, 2017
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
This is really about sales professionals who place more faith in the traits that are consistent with their beliefs, fearing that their actual capabilities won’t match up with the science. People want to see themselves in the most popular, positive way. They don’t want to discover that they might be lacking in 10 of the 21 Sales Core Competencies or have gaps in all 21.