heart health in sales
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Sales Cholesterol Reveals If Your Sales Pipeline Is Clogged (And How to Fix It)
- October 31, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

In this follow-up to my viral LinkedIn rant on pipeline blockages, I dive deeper into “sales cholesterol”—a new way to measure the health of your sales pipeline. Drawing from my quadruple bypass experience and inspired by comments from sales pros like Larry Levine, we map heart health metrics (HDL, LDL, ratios, and inflammation) to sales milestones using my Baseline Selling framework. Learn how to score opportunities, reps, and teams to spot clogs early, improve forecasts, and avoid those deadly stalls. No more unreliable probabilities—get objective diagnostics to tweak your lead gen “diet” or “medicate” with coaching.