CRM Integration

  • The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025

    • July 1, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Dave Kurlan baseball

    Celebrating 20 years of Baseline Selling, this article dives into why its staged, buyer-focused sales process remains the most complete framework for predictable, repeatable sales success. From its baseball-inspired origins to its seamless CRM integration with Membrain, discover why Baseline Selling outshines other methodologies.

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  • Why Salespeople Skip the Sales Process (And How It’s Killing Your Revenue)

    • May 19, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Split-screen graphic of barren tree vs thriving fruit tree showing structured sales process benefits

    Planting a fruit tree requires five simple steps in the right order—mess it up, and you’re left with dirt. Sales is no different, yet only 34% of salespeople follow a structured process. From mistaking methodologies for processes to winging it, discover why salespeople ditch the roadmap and how a proper sales process can boost revenue by 20%.

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