candidate behavior
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How to Differentiate with 4 Response Options and 10 Must-Have Traits for Sales Success
- October 17, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
It happened again—a sales leadership candidate lost it over a simple automated job email, revealing attitude red flags early. But that’s a win: No wasted interview time! Using a real highway frustration (stuck behind a 30 MPH slowpoke in a 65 zone), explore 4 response options for upset moments: scream, pass, ram (yikes), or follow patiently. In sales, true differentiation means mastering option 2—with 10 must-have traits like ditching fear of rejection and asking killer questions. See how your team stacks up, and if they need a boost, we’re here to help amp up revenue and recruiting.