Business Growth

  • Why Salespeople Skip the Sales Process (And How It’s Killing Your Revenue)

    • May 19, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Split-screen graphic of barren tree vs thriving fruit tree showing structured sales process benefits

    Planting a fruit tree requires five simple steps in the right order—mess it up, and you’re left with dirt. Sales is no different, yet only 34% of salespeople follow a structured process. From mistaking methodologies for processes to winging it, discover why salespeople ditch the roadmap and how a proper sales process can boost revenue by 20%.

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