Amazon generated almost $44 Billion in net revenue last year and it had to come from somewhere. That’s not $44 Billion that people wouldn’t have spent if not for Amazon.  It’s money that people would have spent, at some retailer, probably within an hour of their home or office, but chose to buy from Amazon instead.  

You may think it’s because Amazon saves them money but that isn’t necessarily true.  And you may think it’s simply more convenient to order from your laptop or mobile device but that might not be the case either.  I’m going to share my 10 reasons why this is happening and you might be very surprised with my conclusion at the end of the article where I provide an important warning for B2B Sellers.