Apple

  • What Should You Do When You or Your Company is Disliked in Sales?
    • April 11, 2016
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I know.  Everyone loves you. You are just so likable that it’s inconceivable that you could be disliked.  As usual, I see things a bit differently and I’ll prove that there is someone that not only dislikes you, but might even hate you.

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  • Is it OK if You Lose Customers Because of the Evolution of Your Product?
    • January 11, 2016
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Did you ever look for something you haven’t used in quite a while, only to be dismayed when you couldn’t find it?  Where could it be?  Did you lose it?  Did the cleaners throw it away?  Was it stolen?  Did

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  • 10 Great Examples – Customer Service as a Powerful Sales Tool
    • November 23, 2015
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Last week, during my travels to Poland and back, I experienced how companies are using customer service as sales tools.  In most cases, customer service tends to be vanilla, bland, and although professional in its approach, it is typically highly

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  • Steve Jobs Legacy on Selling – 10 Criteria to Sell Itself
    • October 6, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Steve Jobs left many legacies and I thought it might be useful to discuss the one he left on sales.

    Apple’s products, under his direction and leadership demonstrated that people will buy, without being sold:

    • if the product is cool
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  • The App Store Provides Insights into Your Company’s Sales Challenges
    • November 30, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    App StoreLet’s look at your company, brands, products and services.  Is there any possibility that someone could go wrong buying from you?

    To answer this question, let’s first look at Apples’s App Store. Normally I simply find the app I need

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