Salesperson Selection
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The Science of Salesperson Selection
- January 17, 2023
- Posted by: Kurlan & Associates, Inc.
- Categories:
In 1964, Harvard Business Review published “What Makes a Good Salesman”, an article by Herbert M. Greenberg and David Mayer. They detailed their four-year study of salespeople and explained the commonalities they observed in better salespeople. They learned, for the first time, that good salespeople had the following two characteristics in common.
