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I Admit it – Why Words in Selling Really Are Important
- October 5, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When it comes to words, there was probably nobody more clever than the comedic genius George Carlin. The video below is the funniest and best example of his use of words. Watch that and then we’ll talk about how the same premise applies to sales.
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What is the Single Biggest Differentiator Between Top and Bottom Salespeople?
- October 3, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
There is one Blog that I never fail to read, and that’s Seth Godin’s Blog. Seth doesn’t write about sales – he pens a thought leadership Blog – but sometimes his articles are very applicable to sales and selling. Recently, he posted two very short articles – each is less than 30 seconds to read and I believe they are both well worth your time.
The first is Fully Baked. The second, on a related topic, is Skills vs. Talents.
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A Salesperson’s Terrible Reaction to Good Sales Training
- September 30, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You won’t have to read much in today’s post because I included most of it in a short video. This is a story about a salesperson who reacted extremely badly to some great training tips and disrupted the training. His thinking is so representative of salespeople that struggle, and is the kind of thinking which, if shared with others, could derail an entire sales force!
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Sales 102 – The Pitch Deck, the Price Reduction and the Data
- September 29, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Recently I met with a CEO whose salespeople were not closing enough business. We had just evaluated their sales force and I had the answers as to why their sales were so underwhelming. Before we could explain what was causing their problem, the CEO said something along the lines of, “We are going to create a new pitch deck and reduce our prices. That will solve the problem!”
They weren’t suggesting a small price change either. It sounded like an 80% reduction and their reasoning overlapped with one of the contributing issues that we identified. Their salespeople weren’t reaching decision makers which raises more questions. Why weren’t they reaching decision makers and could anything be done about it? Would lowering their prices solve the problem or did the issue go deeper than that?
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A Sales Expert’s Take on Who is Most Deplorable
- September 19, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
So who is most deplorable? Hillary has done some pretty deplorable things. Trump has said some deplorable things. But if you want to know who is the most deplorable, it’s not them. It’s the media.
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The Buyer Journey – Myth, Reality, Hybrid, or an Avoidable Part of Selling?
- September 15, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The Buyer Journey is front and center again. Dan McDade posted the second in his 3-part series on Lies and Myths and part 2 is about the Buyer Journey. 8 Sales Experts weighed in with their thoughts about the Buyer Journey and you can read those here. Don’t miss Mike Weinberg’s comment – I love it! It’s pretty clear where the sales experts stand, so where is all of the Buyer Journey data coming from if not the sales experts?
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How This Awful Cold, Voicemail Message Could Have Actually Worked
- September 12, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The timing on these two events could not have been more perfect! Both occurred last week and I wanted to share them with you today. First came Dan McDade’s article – the first of three parts – on whether cold calling is dead. He asked a number of sales experts to weight in and articulate whether it is truth or a lie. It was very well done and you’ll want to read it. Then came the comments – most notably on LinkedIn – from both sides of the argument. And finally, I received a cold call from a salesperson who was following up on an email. It’s a great example of a call that was a complete waste and I’ll share that call with you as well as how that call could have worked.
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The Biggest Secret to My Sales Success
- September 9, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In my most controversial article ever, I will share the biggest secret of my sales success. Some will undoubtedly call this the Dave went crazy article.
Some of you might be able to sense what my secret is. Some of you won’t appreciate how simple it is. But I’m guessing that most of you will love what I share in this article and if not, you don’t have to continue reading it. Find something else that resonates for you.
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The Second Most Important Sales Lesson of My Life
- September 8, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Earlier this week I posted an article that told the story of the biggest sales lesson of my life. I received so many emails about that article because it seemed to really resonate with my readers. Yet, as much as it resonated, there was one question that several of them asked in their emails. They wanted to know why we were in that tenement building in the first place. And the answer to that question leads me to the second most important sales lesson of my life.
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Remembering The Most Powerful Sales Lesson of My Life
- September 6, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Which one thing helps almost every salesperson succeed, even when they have other challenges?