Kurlan & Associates
Kurlan & Associates
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  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    • January 7, 2025
    • Posted by: Kurlan & Associates, Inc.
    • Category: News

    Homicide Detective Makes Best Case for Sales Process was named a finalist for Top Sales Article of 2024 by Top Sales Magazine. Read it at https://www.kurlanassociates.com/understanding-the-sales-force/2024/homicide-detective-makes-best-case-for-sales-process/

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  • Selling Power Names Kurlan & Associates a Top 20 Sales Training Company of 2024

    • January 7, 2025
    • Posted by: Kurlan & Associates, Inc.
    • Category: News

    SellingPower has named Kurlan & Associates as one of the Top 20 Sales Training Companies of 2024. This is the fifth year that Selling Power has bestowed that honor on Kurlan.

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  • Dave Kurlan’s Blog Wins the Gold Medal for Top Sales Blog of 2024

    • January 7, 2025
    • Posted by: Kurlan & Associates, Inc.
    • Category: News

    Top Sales Magazine awarded Dave Kurlan, and Understanding the Sales Force, the Gold Medal for the Best Sales & Marketing Blog of 2024. Dave’s Blog has placed for Gold, Silver or Bronze in all 12 years of the award’s existence. Read the Blog at https://kurlanassociates.com/understanding-the-sales-force

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  • Top Five Benefits of Sales Process and Methodology

    • January 6, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    sleigh ride

    Sales Process is a framework for consistent, predictable, repeatable results and the framework is best deployed as a staged, milestone-centric, buyer-focused sequence of events.  Listen to this five-second clip from a very popular holiday song to hear the foundation of sales process come to life.

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  • The Biblical Sales Force Part 4 – Accountability

    • January 4, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    God

    Having a job in sales should not be the equivalent to membership in a country club, where you are welcome until you resign.  On the contrary.  It’s a privilege, and with it comes a requirement for sales excellence, not sales mediocrity.

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  • The Requirements for Achieving Sales Excellence

    • January 3, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Sales Goals Grids

    For most people, the New Year is a forward-looking time time for goal setting, planning, and resolutions.  Nothing wrong with that.  But as someone who likes breaking rules and pushing the envelope, I’m starting the New Year by looking back to January of 2024.

    Last January, my first article included the introduction of my new Sales Grid.  Check it out if you’re not familiar with it because it is a blueprint for quota-busting sales success.  Then watch the short video that follows and read the article on how to achieve sales excellence.

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  • Why Most Salespeople Require More Training and Repetition

    • December 12, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    memory

    The people who enter sales immediately after high school or college graduation learn sales from the ground up and are better trained and prepared for what they will encounter and what they must do in those situations.  However, those who make career changes and transition to sales later in their career, don’t benefit from nearly as much sales training, receiving mostly product training instead.  That forces them to rely on instincts, which are not based on sales experience or wisdom, and often guide them to do what makes them comfortable, as opposed to what makes them effective.

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  • Top Sales & Sales Leadership Articles of 2024

    • December 12, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    best of the best

    If you’ve been reading this Blog for more than a couple of years, or since 2006, then you know that every December I post the best articles of the past year.  This year there are five articles listed in the category of best Sales Leadership articles, there are ten articles listed in the category of best sales articles of the year, and five more that are my personal favorites.  Additionally, I listed the top five video rants of 2024 to give you a bit more value while you are here.

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  • Everything About Baseline Selling on One Page

    • December 11, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Baseline Selling cover

    On this page you’ll find everything you always wanted to know about how to get Baseline Selling content and training – all in one place.

    Baseline Selling is a proprietary sales process and methodology that Dave Kurlan developed in 2005.  It uses the metaphor of the baseball diamond to visualize the sales process and any corporate sales process can be overlaid, integrated or married to it, making it the most flexible sales process ever to be introduced.

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  • The Nutcracker and 3 Sales Competencies That Cause Low Win Rates

    • December 6, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Christmas nutcracker

    During a first sales call, suppose your salespeople hear one prospect say, “This has been a very interesting and productive conversation and we might have some interest in this.”  And imagine another prospect at the same meeting says, “We’ll get back to you next month and let you know what kind of progress we’ve made.”  And still a third might say, “In the meantime, please send us a proposal with references and timeline.”

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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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