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Elements of an Effective Elevator Pitch
- September 24, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Why is your favorite sports team better than my favorite team?
Why do you like your political party instead of mine?
Why are you so loyal to the make of car you drive instead of the make of car that I drive?
I bet you can make a passionate pitch for all three, and probably have them come out better than an elevator pitch or your unique value proposition.
At Objective Management Group (OMG), we ask salespeople to record their elevator pitches and value propositions as part of our sales force evaluation. Some are OK, most are not, and for most companies, there are tremendous inconsistencies between each salesperson’s messages.
Elevator pitches and UVP’s are usually so poorly constructed that it makes me wonder if anyone in sales leadership puts any time at all into formalizing these messages.
That said, I thought it might be helpful to discuss the elements of a good elevator pitch and/or value proposition.
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New Data Shows That Top Salespeople are 2800% Better at Disrupting the Flow
- September 18, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Fish, rafts, kayaks, canoes, sailboats and swimmers all find much more success when they are moving with the wind or the current rather than going against it.
Unfortunately, the same isn’t necessarily true in sales.
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Using the Most Powerful Sales Tool to Get What You Want
- September 16, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Leverage is the most powerful tool in your sales tool box because with leverage comes urgency and after you have urgency your prospect will qualify so easily you won’t believe it. They’ll ask, “What do you need from me?”
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Change in Approach Leads to 304% Increase in Sales Effectiveness
- September 9, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You’re famished and someone suggests that you go on a 2-day fast!
You’re late, it’s a two-hour ride by car to your destination and someone suggests that you walk!
You’re exhausted and ready for a nap and someone suggests you should clean out your basement!
You’ve decided to eat better and lay-off carbs, and someone suggests ordering pizza!
These are all crazy opposites of what you were focused on and they cause you to ask, “whaaat?”
So now you’ll understand how I responded when, during a two-day training program, I was asked about messaging for a talk track.
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You’re Normal and Your Sucky Salespeople are Probably Normal Too!
- September 3, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Do salespeople report up to you? Do you get frustrated with half to three quarters of them?
Is it a good day when a new opportunity is added to the pipeline? Is it a better day when they close a new piece of business? Do you wish you could double or triple the amount of activity, number of opportunities and deals that close?
Are they generally good people and you feel like they don’t deserve to be terminated? Do you like them too much to give them an ultimatum?
When you try to coach them, do you get frustrated because they say they understand but when they talk with a prospect or customer they don’t do what you coached them to do?
Do you think it’s you?
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Did You Know That The Beatles Taught us About Selling?
- August 26, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
While this should be a fun, end of summer article I’m guessing that you don’t actually believe that the Beatles taught us about selling.
The Beatles recorded 18 songs where the lyrics talked about selling plus I included two bonus titles by other artists to bring the total to 20!
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How Big of a Role Does Age Play in Sales Effectiveness?
- August 19, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Young salespeople (0-2 years experience) tend to wing it, while older salespeople (20 or more years experience) tend to be more skilled and structured. Want proof? Let’s dig into the data.
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The Bearded Lady, My Shaving Pattern and Your Sales Pipeline
- August 8, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I can grow a pretty decent five o’clock shadow – above my upper lip and only after about a week. Unlike the bearded lady at the circus, when it comes to facial hair, there’s really not much there!
Can you think of something else which, at first glance, appears to be OK but upon closer inspection, there’s really not much there?
Did you guess sales pipelines?
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How All Those Trucks on the Road Can Help You Stop Discounting
- August 5, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I have an awful lot to say about incentives to buy!
The occurrences are as predictable as the 6pm news beginning exactly at 6pm. If you have opportunities in the pipeline during the last week of the month, the last week of the quarter and the last two weeks of the year, and your prospects showed a strong likelihood of moving forward, they’ll be sitting back waiting for a call from a salesperson or sales manager to sweeten the pot so that you can get this deal in before the end of whenever. How lame. -
The Best Salespeople are 791% Better at This Than Weak Salespeople
- July 17, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The first contractor got a proposal to us within a few days, the second contractor got a proposal to us later the same day and the third contractor gave us a price on the spot. On the responsive scale, the third contractor was the best.
Certainly, responsiveness is not the only criteria that prospects weigh as part of their decision-making process. They may also consider: