Kurlan & Associates
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  • Top 10 Reasons Not to Test Your Sales Candidates

    • October 5, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Testing is not only normal, it’s expected.

    So why in the world is it so difficult to get Sales Leaders and HR professionals to test sales candidates?

    We hear everything, including this week’s top 10 reasons for not assessing:

    read more
  • New: The 21 Sales Core Competencies for 2020 And Beyond

    • September 27, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Like Apple, OMG updates its assessments on a non-stop basis but rolls out significant updates a couple of times per year.  Last week OMG introduced the latest revision to the 21 Sales Core Competencies.

    There are thirty competencies in all, each with between six and twelve attributes but some are more important than others and OMG measures twenty-one of them in the following three categories:

    read more
  • The Crucial Step Missing from Most Sales Training Programs

    • September 21, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    There is a lesson here for those of us in the sales development space.  When we train, coach and develop salespeople, we must demand that customer service get the training and coaching required so as to not sabotage the great work we do with sales organizations.

    read more
  • Masks and Sales Assessments – You Lose a Little Freedom and Control for Safety and Confidence

    • September 18, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The same thing happens when clients use Objective Management Group’s (OMG) accurate and predictive sales candidate assessments.  They lose a little freedom because they no longer arbitrarily interview salespeople who they feel like interviewing, and refrain from simply offering positions to people because they have a gut feeling about a candidate.   However, they lose some control because one half to two-thirds of the candidates will not be recommended when they aren’t great fits for the particular sales role for which the company is hiring, or simply aren’t very good salespeople – period.

    read more
  • How the Correlation Between Restaurants and Covid 19 Applies to Sales Assessments

    • September 17, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    But does it really matter whether this is causation?  Is there that big of a difference?  Is correlation enough?  It depends on what you are trying to show.  Let’s take sales assessments for example.

    read more
  • Most Companies Can Boost Sales From 30-100% in Just One to Two Years

    • September 10, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Many companies already experienced at least 3 to 6 months of uncertainty and they can not withstand even 2 more months of that.   As a result, companies are investing, streamlining, expanding, hiring and going all in to save their 2020s, and position their companies for historical growth in 2021.

    read more
  • 3 Selling Characteristics for the Age of Covid, Politics and Recession

    • September 8, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Thanks to the non-stop political news cycle, I went from averaging just over one article that mentioned politics per year to two!

    This article will be different.  For the first time in fourteen years of blogging, I am going to share what I think, uncensored, and despite some concern for what you think, not quite enough concern to stop me from writing about it.  There will still be a sales tie-in so stay with me as I build the case for 3 powerful sales characteristics.

    read more
  • The Best Solutions for Hiring Great Salespeople for Your Company

    • August 28, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    These are all examples of inappropriate solutions to the simple question, “What is the best way to get there from here?”

    How about the simple question, “What is the best way to assure that the salespeople I am about to hire will succeed in the chosen role?”

    read more
  • FDR and Sir Isaac Newton on Why Salespeople Fail

    • August 25, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Unlike the made up fears that prevent salespeople from asking tough questions, qualifying more thoroughly, or picking up the phone and making a cold call, the fear of burning alive in a hotel fire seemed like a pretty justifiable one.

    read more
  • FOX News and CNN Can Help You Conduct Better Sales Opportunity Reviews

    • August 17, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I don’t really care whether or not you like, approve of, tolerate, or agree with President Trump and/or the issues he stands for.  Doesn’t matter to me.  And you shouldn’t care what I think of him or which side of that invisible center line I am on.  Shouldn’t matter to you.  While this is an article about coaching salespeople, I am going to use the current divisiveness as an analogy to help you better understand how sales leaders can have a huge impact on your salespeople.

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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