Kurlan & Associates
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  • Selling and the Need for Speed

    • June 8, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Salespeople tend to be in a rush to close – before an opportunity is even closable.  

    Salespeople tend to be in a rush to present – before an opportunity is even qualified.  Most salespeople are in such a hurry that they completely skip things like qualifying and discovery.  And when salespeople do perform discovery they accept the very first indicator they hear and rush to explain how their product or service addresses that indicator.

    read more
  • The Recession is Here – How to Take Advantage and Prepare Your Sales Team

    • May 31, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    So what must you do to prepare your sales team and how can you leverage the effects of a recession?

    read more
  • Top 12 Sales Blogs of 2022 That Make You Think and Sell More

    • May 20, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The most common criteria is personal choice as in “These are my favorite Sales Blogs!”  And that’s OK as long as readers know they are your favorites and as such, won’t necessarily have the best content.

    read more
  • 5 Steps to Grow Sales by 33% in 12 Months

    • May 11, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sales teams go through periods like this too but sales leaders rarely seek out the data that would immediately point to the real problem.  They tend to hope things will improve and go from there. However, there are several levels of data to be reviewed so let’s take a look.

    As the article title suggests, there are five steps you must take to grow sales by 33% in 12 months.  You can’t pick and choose as all five are required.

    read more
  • Do You Know the Accurate Reason Why a Salesperson Is Not Performing?

    • April 20, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    How quickly can you determine why a salesperson is failing? 

    Dinger loves to play catch with his ball.  He has seven of them but loves his white ball the most.  When we’re out playing catch and I point to a ball and say, “there it is” or “right there” or “get it” he just can’t seem to find it!  Dinger has good listening skills but his ability to see the obvious isn’t very good.

    Such was the case earlier this week when a surprised client wanted an explanation for why one of their salespeople, who does not perform very well, scored well on his evaluation.  “How can someone who is not my top performer score better than someone who is my top performer?”

    That sounded like a challenge so I said, “Let’s go!”

    read more
  • The Philosophy of a Pitching Coach Will Improve Your Sales Team

    • April 4, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I find ideas and material for this Blog everywhere, especially when I’m not looking for them. Yesterday I received a daily email from a Paul Reddick, a baseball coach who was drumming up some business for his baseball institute. It resonated – not for its baseball coaching – but as sales coaching.  Here’s what it said:

    If your coach is talking about any of the pitching flaws that you see listed above…

    Run… Run Fast!

    That Coach is working on “flaws” that will have no impact on your pitching.  He is working on symptoms… not the illness!  He is trying to fix things that are happening as a byproduct of incorrect movement early in your delivery. If you get the first second of your delivery right, almost all of these flaws get fixed instantly. 

    Do you know how this applies to sales? 

    I’ll explain exactly how it applies and I promise you will be surprised!  Click here to read last year’s fun article comparing pitcher’s fielding practice (PFP) to role-playing in sales.

    read more
  • Top Sales Videos and Rants From Dave Kurlan

    • March 21, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Dave Kurlan records impromptu, unscripted rants, as well as well as a few well thought-out videos. Most of the videos are three-minutes or less, and the longest is ten-minutes. These videos are the most-watched, are entertaining, thought-provoking and fun. Check them out!

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  • Great Sales Managers are Like Great Baseball Coaches Without the Screaming

    • March 15, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The biggest difference between great sales managers and crappy sales managers is how effectively they coach up their salespeople to make them better.  There are two parts to this:

    read more
  • The Top 10% of All Salespeople are 4,000% Better at this than the Bottom 10%

    • March 3, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I found Dinger with his nose glued to my front bumper where some of the deer’s hair was still attached to my car.  Dinger, who loves to bark at deer from the safety of our home, seemed to be saying, “Ohhhh, so THIS is what a deer smells like!”

    The exact same thing happened to a salesperson I was training.  It wasn’t a deer or a dog, it was about Jim’s sales aha moment.

    His team was asked to send me an email with their five biggest lessons from their first six months of training.  Among Jim’s top five was this one:

    read more
  • The Cold Email I Read Through to the End – Is  There Hope for Salespeople and Marketers?

    • February 22, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sunday I received a cold email, generated using AI that was actually personalized.  Not with just my name, but it included information about my company, where I attended college and more.  While I still have no interest or need for the service being pitched, I actually read it instead of deleting it.  Here’s what it said:

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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