Kurlan & Associates
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  • What The Salesperson Saw (or Didn’t) – A Question about Sales Calls

    • December 10, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    It’s one thing to have eyes, but our salespeople need to use them too.  Typically, their mouths are moving so fast and so often, and the sound of their own voice is so compelling (to them), that their eyes are neutralized. This is similar to what happens on a long drive when you suddenly realize you drove 10 miles past your exit and have no idea how you got that far without noticing.

    What do your salespeople miss on their sales calls?

    read more
  • When it Comes to Compensation Sales is Not Like Baseball

    • December 9, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The other day a client asked whether salespeople can make the jump from earning $85K to a position that could pay them $150K. 

    read more
  • How to Determine if Your Sales Process is Effective

    • December 8, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Can you reverse engineer your sales calls? 

    OTHER THAN THE PART OF YOUR SALES CALL THAT INVOLVES PRESENTING, could you break down and explain, each step, strategy, tactic, question, response and milestone met, in the order they occurred, why they were chosen, and the resulting reaction of each occurrence, AFTER you’ve completed an entire sales cycle?

    read more
  • Top 5 Success Factors for a Sales Training Initiative

    • December 7, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    If your company is about to begin a sales development initiative, do you know the factors that will determine its eventual success or failure?  There are many and ultimately, like most systems and processes, they are only as good as the weakest link.

    read more
  • Frank Belzer to lead 4-day Sales Leadership program in Kuala Lumpur

    • December 6, 2010
    • Posted by: Kurlan & Associates, Inc.
    • Category: News

    Frank Belzer, VP of Sales Strategy at Kurlan & Associates, was named to lead a 4-day sales leadership training program in Malaysia.

    read more
  • Sales – It’s More Like Miss Universe Than the Olympics

    • December 6, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sometimes I get the feeling that salespeople think that they are in the Olympics, where coming in second is OK.  I hear things like, “At least we made the short list”, or “That will make them think about us next time”, or “If anything goes wrong they’ll call us first”, or, “Well now they know who we are”.  But it’s not OK.  Selling is more like Miss Universe.  If you don’t win, you’ve lost!

    read more
  • Another Behavioral Styles Assessment Pretends to Assess Salespeople

    • December 3, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Their #4 is the Ability to Develop a Compelling Story – This IS a differentiator between good and bad salespeople – only they have it backwards!  The bottom 74% have perfected the ability to present capabilities, value proposition, the brand promise and other pitches.  The top 26% have perfected the ability to ask good, tough, timely questions.  What good is the story unless you can tie it to the problems uncovered by effective questioning?

    read more
  • Sales and Sales Management Simplified

    • December 2, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    In this article I make sales and sales management as simple as possible using some baseball analogies. 

    read more
  • The App Store Provides Insights into Your Company’s Sales Challenges

    • November 30, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Is there any possibility that someone could go wrong buying from you?  Is buying from your company the safest choice?  Is it the easiest choice?  Is it the traditional choice?  Is it free or very low priced? Is it the tried and true choice?

    read more
  • Winning in Sales Isn’t Everything – Yes it Is!

    • November 29, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sales Manager:  How did the call go?

    Salesperson: Really good.

    Sales Manager: Excellent.

    Isn’t that a lame discussion?  The sales manager can improve it by simply asking, “What made it such an excellent call?”

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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