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  • The Difference Between Sales Commitment and Work Ethic

    • September 29, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    When a sales force evaluation shows that a salesperson lacks commitment, the most likely remark we hear from management is usually, “but he has such a good work ethic!”  When we ask what they mean by “work ethic”, management often say things like:

    read more
  • 12 Differences Between Your Salespeople and Sales Candidates

    • September 28, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Salespeople that already work for you are TWICE AS LIKELY to LACK Commitment than candidates applying for sales positions at your company.

    What are some of the possible reasons for this discrepancy?  Here are 12:

    read more
  • Top 15 Questions That Prospects Ask Themselves

    • September 27, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Two questions for you:  Are your salespeople consciously aware of the 3 mindsets and two categories, and have you checked as to whether they have appropriate approaches for each?

    read more
  • Does Moneyball Work for the Sales Force?

    • September 26, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    It’s funny – the way those statisticians arrived at the new baseball statistics are similar to the old sales metrics we used where we calculated the number of attempts, conversations, first meetings, presentations, and proposals required to close 1 deal.  But those metrics are not enough anymore and attempts and conversations are no longer the default method for how sales opportunities come to be.

    What if we included the following new KPI’s as the Sales Force’s version of Moneyball?

    read more
  • Does Your Sales Force Have Asthma?

    • September 23, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Both of my parents had Asthma so wouldn’t you think that when I described the sensations to them – my inability to breathe, the burning sensation, and huge fear, they would have recognized the symptoms? They didn’t want me to have Asthma, they didnt’ think I could have Asthma, they didn’t connect the dots to conclude it was Asthma and they didn’t send me to a doctor.  They were in denial.

    The same thing happens with your sales force.  

    read more
  • Cold Calling Example – Best and Worst in a Single Sales Call

    • September 22, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Your salespeople will only get a small percentage of their messages returned but when they do, make sure they are offering their prospects value on that call.  Their messaging must be in the context of helping rather than selling and they must be able to overcome the resistance that is sure to be present with a blind returned call.

    read more
  • Red Sox and the Sales Force – Winning and Losing is Contagious

    • September 21, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Of course you can coach, train and develop SOME of the wannabes, but only if they are Committed, Motivated wannabes, that you can hold accountable.

    Either way, winning is contagious  and you must do everything in your power to create a winning environment where success is expected and anything less is not acceptable.

    read more
  • Top 11 Reasons Why Salespeople Fail to Close Sales

    • September 19, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The reason I’m bringing this up is that in most companies, when certain stages of the sales process are not being exectued as they should, executives often don’t know why.  That’s one of the many reasons why we evaluate Sales Forces – to identify root causes of the known (and unknown) problems.  

    read more
  • Sales Selection – Would You Choose Bob or Mary?

    • September 16, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    As is the trend in the automobile industry these days, there is a hybrid, the best of both worlds, with all the charm of Bob and all the resolve of Mary.  But my opening question didn’t include the ‘A’ player as one of the choices.  If you had to choose Bob or Mary, who would you select?

    read more
  • Effective Sales Models

    • September 15, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I wrote this article about the difference between sales process and sales methodology.  In addition to those two sales infrastructure components, companies should have a sales model.  How is the model different from the other two key components of an effective sales organization?

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
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    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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