Kurlan & Associates
Kurlan & Associates
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  • Top 10 Sales Training Realities Versus What You Believed

    • February 8, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Belief – Most believe that after a day of comprehensive training, salespeople will have the understanding, tools and experience to get on the phone, go out in the field, use what they learned and be effective.

    Reality – After a day of training, salespeople still have the old, worn-out, ineffective approach down cold.  It’s muscle memory.  The new approach (even if they took notes and practiced it during training, even if the approach is highly effective, time-tested and proven) is as strange to them as the thought of eating monkey brains for dinner.  They’re still using a modified version of their old approach rather than a modified version of the new approach.  They are definitely not using the new approach as taught.

    read more
  • Sales Strategy and Tactics – Thoughts from the Super Bowl

    • February 6, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    In my opinion, football is the sport based more on strategy while baseball is the sport based more on tactics.

    read more
  • Great Sales Management Advice from Football’s Greatest

    • February 3, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sales Managers could learn a thing or two from Bill Belichick!  Like:

    read more
  • Top 10 Things – The First Minute of a Sales Candidate Interview

    • February 2, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    In the first minute of your interview with a sales candidate you should know whether you don’t want that candidate working for you.  Think about it.  If you decide in minute one that this candidate is NOT for you, there are options.  You can end the interview and find yourself an hour that you didn’t expect to have.  You can complete the interview for practice or you can do it to see if the candidate succeeds at winning you over during the remainder of the interview.  If you can be won over after you have written a candidate off, that is exactly what you want in a salesperson.

    What should you look for in the first minute that would suggest you don’t want this candidate?

    read more
  • Before Your Company Hires a Sales Leader…

    • January 30, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    One area where we see this occur repeatedly is when companies are about to hire a Sales VP or Director AND they want to evaluate their sales force too.  For some reason, many choose to delay the evaluation until after the VP is in place when in reality, the evaluation should be used to help them select the new sales VP.

    read more
  • Why Young, Male Salespeople are at a Huge Disadvantage

    • January 26, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Did you know that salespeople distrust other salespeople nearly as much as non salespeople do?

    Did you know that women and salespeople were 25% more likely to be victims of a sales scam than men and non salespeople?

    Every woman that completed the survey has been the victim of a sales scam!

    Did you know that men and women, as well as salespeople and non salespeople, don’t agree on who are the second and third least trusted of all salespeople?

    read more
  • Are Your Salespeople Still Cold Calling? The Ugly Truth

    • January 25, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    One thing that will never change is word of mouth.  Referrals and introductions from happy customers and clients will always be the finest method for generating new business.

    read more
  • You Can Help Salespeople Burdened with Sales Weaknesses

    • January 23, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sadly, most sales training and sales trainers are unable to help salespeople overcome these weaknesses because their focus is primarily the sales skills and methodology that they teach.  That puts tremendous pressure on sales managers who are simply not equipped to help salespeople overcome things like:

    read more
  • 10 Reasons – Don’t Worry When Sales Candidates Don’t Take the Test

    • January 19, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Recent statistics show that only 34% of the candidates are taking the assessment without additional prompts.  Isn’t that awful?

    Maybe – let’s explore it further.

    read more
  • After Accepting the Sales Job Will the Salesperson Back Out?

    • January 17, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Did a sales candidate ever accept your job offer only to back out prior to the agreed upon start date because the individual decided to stay with the current employer?

    This happened to a client and it had a tremendous ripple effect.

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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