Kurlan & Associates
Kurlan & Associates
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  • The Sales Leadership Landscape – A Different Perspective

    • June 13, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sales Leaders are to Homeowners as Sales Development Experts are to Professional Landscaping Companies.

    read more
  • How the Right Sales Leader Can Turn Around Sales Performance

    • June 12, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    What kind of people problems have you created?
     
    How can you fix them?

    read more
  • How Selling is Just Like Driving a Car

    • June 5, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    If you can make the adjustments when you are driving, then you should be able to make similar adjustments when you are selling.  Those adjustments, in no particular order, include being sure that:

    read more
  • 10 Best Sales Force Articles That You Probably Didn’t Read (Yet)

    • June 4, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I’ve written 930 articles for this Blog.  Some, that I don’t think are particularly good, are the most popular, getting thousands of reads here, and thousands more on other sites that republish them.  Others, which I think are very good and/or important, are hardly noticed, usually because of either the title, day of the week, or time of day.  

    read more
  • Contractual Obligation is a Missing Link of Sales Success

    • May 31, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    However, there is one area of sports for which there is no sales analogy.  Say it isn’t so!

    read more
  • Warning to Sales-Focused Companies Wanting to Stay Relevant

    • May 30, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Mike Myatt wrote an article for Forbes‘ online site called, To Increase Revenue Stop Selling. This article has been very heavily viewed and commented. I don’t agree with most of Mike’s suggestions, but in his defense, he is not a sales expert, sales writer, sales manager, sales leader or salesperson. He simply doesn’t like being pitched or sold to and urges salespeople (he doesn’t want them to sell or be called that) to simply let him buy – when he wants, where he wants, how he wants, from whom he wants, and for prices he is comfortable paying. Sounds like retail, doesn’t it?

    read more
  • More Sales Assessment Imposters Exposed

    • May 29, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Assessments can have a huge impact on selection, diagnosis and development of the sales organization.  However, if you choose the wrong assessments – imposters – you won’t receive any of the powerful intelligence or predictive benefits that OMG provides its users.  

    read more
  • Sales Coaching Lessons from the Baseball Files

    • May 24, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    This sequence of analysis and tweaking works in exactly the same way when coaching salespeople.  You should be able to immediately identify what went wrong, when it went wrong, how it went wrong and demonstrate how to prevent and fix it.  The last two steps must take place through role-play.  Are you doing that effectively?

    read more
  • Can the Right Music Motivate and Improve Sales Performance?

    • May 22, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    One of the many changes to affect selling during the last several years is that salespeople are making fewer face-to-face sales calls than ever before and more of the selling has moved to the phone.  This has resulted in more calls (although shorter), more resistance with a longer sales cycle, and greater success in closing sales, deals and accounts which might not have been possible just a few years ago.  The biggest difference though?  It might just be the music.

    read more
  • Non-Salespeople – Assets or Liabilities When They Face Customers?

    • May 21, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    This is a tremendous example, and not the least bit unusual, of how non-selling, customer-facing employees, sell.  Despite two effective customer-facing people doing their part on selling us to return, one was horrible and not so subtly sold us on not returning.

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
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Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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