On behalf of the entire Kurlan Team, thank you—our current, past, and future clients—for your trust, collaboration, and the meaningful relationships we’ve built. 2025 was a year of momentum and impact, and we’re grateful for the opportunity to drive results alongside you.
Our Reach in 2025 We partnered with more than 60 organizations across diverse industries, helping them strengthen sales performance and achieve sustainable growth. Highlights include:
- Manufacturing: From fluid power and pumps to robotics, heavy machinery, conveyor systems, and innovative solutions like freeze dryers, aerators, capping machines, and mobile event facilities.
- Distribution: Supporting heavy equipment rental, packaging equipment/supplies, electrical infrastructure, and environmental equipment providers.
- Real Estate: Advancing sales strategies for senior and assisted living communities.
- SaaS: Enhancing approaches in AI, logistics, shipping, and procurement.
- Trades: Roofing contractors, HVAC firms, and mechanical engineering teams.
- Medical and Life Sciences: Boosting outcomes in personal healthcare, intellectual property licensing, medical supplies, and biosciences.
- Business Services: Delivering tailored support in executive recruiting, inbound marketing, accounting, catering, contract negotiations, payroll, IT solutions, telecommunications, environmental services, recycling, shipping, fabricators, and security systems.
- Other: Powering continuing education initiatives.
These engagements underscore our commitment to industries where sales excellence directly fuels revenue growth and profitability.
Innovations That Drove Results
In 2025, we introduced powerful new tools to elevate sales organizations:
- SCAR: Streamlining sales compensation for alignment and motivation.
- SCAM: Building high-performance sales cultures from the ground up.
- C2MPE: Revolutionizing discovery processes for deeper customer insights.
- Sales Cholesterol: Diagnosing and optimizing sales pipelines for healthier flow.
- Power Alley: Precision forecasting to predict and hit revenue targets.
- The Grid for Sales Success: A comprehensive framework for scalable growth.
- PTSD: Participation Trophy Stifling Dedication
- Expanded content for Movie Night for Salespeople, one of five online self-directed courses empowering teams with practical, on-demand learning.
On the Understanding the Sales Force blog, I shared 65 new articles, including our annual roundup of the top sales and sales leadership insights, videos, and innovations.
Five self-directed online courses
The online content has become a favorite:
- To support and supplement live training
- As the main event with live training playing the supporting role
- Practical for companies with very small sales teams
- Helpful for companies with very limited budgets
- Perfect for Individuals, stragglers, and for new hires to catch up
Emerging Priorities from Our Clients
This year, we saw growing demand for:
- Group and one-on-one coaching for sales managers and leaders.
- Assistance in recruiting top sales talent and leaders.
- Migration from Salesforce.com to intuitive CRMs that align with real selling workflows.
- Specialized training in sales leadership and recruiting.
- Strategic sales consulting to navigate complex markets.
Our Enduring Core Services
We remained steadfast in our foundational offerings, delivering measurable value through:
- Comprehensive sales team evaluations.
- Objective assessments for sales and management candidates.
- Flexible sales training (in-person, live virtual, self-directed, and blended).
- Targeted sales management coaching.
- CRM advisory to ensure technology amplifies—not hinders—your process.
- Pipeline and forecasting guidance for reliable revenue visibility.
- Customized sales processes, scorecards, and optimizations.
If we’re collaborating today, thank you for an exceptional 2025—we’re excited for what’s next. To our past partners, we’d welcome the chance to reconnect and build on our shared successes. And for those yet to join us, discover how Kurlan & Associates can transform your sales culture, accelerate revenue growth, boost margins, enhance retention, simplify recruiting, and deliver your goals faster than ever. Let’s connect in 2026.
Wishing you a joyful holiday season and a prosperous new year.
Dave Kurlan
CEO
Kurlan & Associates
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