Kurlan & Associates
Kurlan & Associates
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  • Why Salespeople Need to be More Like Ducks, Less Like Owls

    • August 19, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    ducks

    While strolling a cozy harbor, I snapped a pic of ducks chilling on a boat, ignoring a fake owl meant to scare them off. Sound familiar? In sales, bluffs like “No Solicitation” signs or “lowest price wins” try to spook salespeople, but falling for them—thanks to Need for Approval or Perceived Risk—means missing out on deals. Be authentic, dodge the fakes, and get to the decision makers!

    read more
  • 8 Movie Scenes to Frame Your Mind for Killer Sales Calls

    • August 5, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Discover how clips from classics like CSI, Dumb and Dumber, and Better Call Saul can pump you up, teach active listening, and help close deals—perfect motivation for your next sales call!

    read more
  • Lessons from Happy Gilmore 2: Why Salespeople Need to Get Serious About Skill-Building

    • July 28, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    level up your sales game like happy Gilmore

    Adam Sandler’s sequel delivers laughs and a sales wake-up call: Like Happy recommitting to golf, why don’t more reps grind on their skills? Explore 10 barriers backed by OMG data on 2.5M assessments, and how training flips the script for growth.

    read more
  • Brad Pitt’s F1 Character Shows Us How to Tame Sales Mavericks

    • July 24, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Sales Maverick

    Brad Pitt’s Sonny Hayes in the new F1 movie is the ultimate sales maverick—talented yet rebellious. This article reveals how his journey from lone wolf to team player can guide you. Learn to harness your top producers’ integrity, turn rebels into mentors, or know when to cut ties for a stronger sales crew.

    read more
  • Wild Shifts in Sales Hiring Drive the Hire Rate From 3% to 0.5%

    • July 21, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    hiring salespeople

    Struggling to hire sales pros? Dive into real stats from a recent sales manager search: 169 candidates narrowed to 1 hire (0.5% rate). Uncover dramatic changes in response rates, drop-offs, and why a rigorous pipeline with tools like OMG is essential for nailing the right fit.

    read more
  • How to Spark the Sales Equivalent of a 10-Game Winning Streak

    • July 13, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Success breeds success: Just like the Red Sox’s 10-game winning streak after trading Rafael Devers, sales teams ignite when B and C players start closing deals, pushing everyone—including top performers—to elevate their game. Learn how effective training boosts revenue by 28-42%, with real client results like growing from $24M to $68M in 12 months.

    read more
  • Future Red Sox Stars to Sales MVPs: Why One-on-One Coaching Wins

    • July 9, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    one on one coaching

    The Red Sox turned young players into stars with one-on-one coaching, and your sales team can too. Learn why group coaching falls short and how personalized coaching can boost revenue by up to 42%. Ready to hit a sales home run?

    read more
  • The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025

    • July 1, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Dave Kurlan baseball

    Celebrating 20 years of Baseline Selling, this article dives into why its staged, buyer-focused sales process remains the most complete framework for predictable, repeatable sales success. From its baseball-inspired origins to its seamless CRM integration with Membrain, discover why Baseline Selling outshines other methodologies.

    read more
  • What CEOs Are Missing In Their Attempts to Grow Revenue

    • June 21, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    leadership team

    CEOs are chasing AI, M&A, and fancy tools to grow revenue in 2025, but they’re missing the real game-changer: their salespeople. While they search for big-picture fixes, the fastest way to crush revenue goals is right in front of them—training reps to close more deals. Our latest blog dives into why developing your sales team is the secret weapon you’re ignoring and how to make it happen. Read it now!

    read more
  • Fire Your Top Salesperson: The Red Sox Lesson for Better Sales Teams

    • June 18, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Fire your top salesperson

    Can firing your top salesperson transform your team? The Boston Red Sox’s bold trade of Rafael Devers reveals how letting go of a problem performer can lead to big wins. Discover the sales team lesson in this surprising move.

    read more
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Latest News
  • OMG Names Kurlan a Diamond Award Winner for 2024

    OMG Names Kurlan a Diamond Award Winner for 2024

    January 31, 2025
  • Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

    January 7, 2025
Discover More About Kurlan & Associates
 
Kurlan & Associates

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies.

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  • 21 East Main Street, Suite 301
    Westborough, MA 01581 USA
  • 00 +1 + 508-389-9350

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