We believe that tools to support sales are only as good as, and how well or how, often they are being used.
Today, most companies have a Customer Relationship Management (CRM) tool; however their salespeople don’t always comply with usage guidelines. Often times, companies are using an application that fails to give them what they really need. Kurlan & Associates uses its extensive knowledge of CRM applications to help our clients integrate and optimize their existing CRM application or, in some cases, we help select, customize, and integrate a new application that is more user friendly, presents better data, or most importantly, will be better utilized by their sales teams.
