For some salespeople, selling is as caked in tradition and ritual as any religious ceremony.  To get a sense of this, consider the many inside sales roles, demo-centric salespeople, and low-level, in-home salespeople.   Many inside salespeople repeatedly read from the same script.  Most demo-centric salespeople must cover all of the features and benefits.  And many in-home salespeople perform a mini-show on every sales call.