Leads are Making Salespeople Lazier Than Old Golden Retrievers
- July 7, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We all know that the introduction beats the crap out of the lead follow-up 95 times out of 100. If that’s the case, why are so many salespeople spending all of their time attempting to generate and follow-up on the leads that produce results 5 times out of 100?