How to End the Sales & Marketing Argument
- May 11, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Republicans and Democrats argue all the time. Fans of long-time rival sports teams argue too, regardless of whether the rivalry is at the high school, college or pro level. Players argue with umpires, referees and judges. Kids argue with their parents and everyone argues with their cable company and wireless phone providers. So why is it so hard to understand why marketing argues with sales?