differentiation
-
What Businesses Can Learn About Selling From Religions
- September 14, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Ever wonder how religions compete for followers like salespeople pitch a product? From Judaism to atheism, each has a unique value prop to stand out. Here’s how their one-liners stack up, plus a lesson for B2B companies on selling you, not just price.
-
Why Salespeople Need to Negotiate and 10 Other Timely Sales Lessons
- May 5, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Trump’s authenticity—being flawed and opinionated like the rest of us—made him credible in a way polished politicians aren’t. Voters rewarded relatability over perfection, offering powerful lessons for salespeople on connection over expertise.