cold emails

  • Cold Reach Outs: Do Email and LinkedIn Work?

    • October 6, 2024
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    email marketing

    Most marketing workflows and the messages created for those workflows absolutely suck! As a result, most of the cold messages that come through your email and LinkedIn messages are quickly and deliberately deleted. But there’s hope for something better.

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  • The Cold Email I Read Through to the End – Is  There Hope for Salespeople and Marketers?

    • February 22, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sunday I received a cold email, generated using AI that was actually personalized.  Not with just my name, but it included information about my company, where I attended college and more.  While I still have no interest or need for the service being pitched, I actually read it instead of deleting it.  Here’s what it said:

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