Can We Really Get Salespeople to Change?
- March 16, 2010
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
People change when they are ready to change.
For example, I needed to lose weight and become healthier for several years. I had been reading the literature on healthy eating for months. I knew that this was important but until the day came when I was ready to commit to being healthy and eating healthy, nothing would change.
By default, salespeople are the same way.