Can These 5 Keys Determine the Fate of Cold Calling?
- May 7, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When marketers and writers tell us that cold calling is dead, they never remember to qualify what they are trying to sell us. The amount of death in cold calling is dependent on a number of variables that never seem to be discussed. If we take a good hard look at these variables, we can see that taking a broad brush stroke to cold calling is a mistake: