twitter

  • Surprising New Data on Salespeople Busts the Myths about Relationship Selling and Social Selling

    • June 16, 2016
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I had a theory about salespeople, but didn’t have the data to prove it out.  I believed that social selling was a godsend to those in sales who were not great at relationship building – that by utilizing applications like LinkedIn and Twitter, they could reach out to new people, but with the benefit of hiding behind the glass screen. Do you think I was right?  Or wrong?

    read more

  • Selling Value – Everything You Always Wanted to Know

    • December 4, 2014
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    So if not those topics, then what should we all be writing about – all the time – that would be a real difference maker for salespeople?

    I believe that it’s the importance of and ability to sell value.  Why, you ask? 

    read more

  • Increase in Social Selling Yields No Improvement in KPI’s

    • November 5, 2013
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    For all the attention that these sites get, for all the salespeople who now spend their evenings perfecting their profile, adding people to their networks and asking for introductions, what hasn’t changed for the better are these key metrics:

    read more

  • Sales 2.0 – The Answer to our Prayers or a Costly Distraction?

    • May 5, 2010
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Let’s take a look at this phenomenon from another perspective.  Sales 2.0 is simply a high-tech, 21st Century version of the low-tech, 20th Century method for approaching, engaging and getting in front of prospects.  You know what I’m referring to:

    read more