I had a theory about salespeople, but didn’t have the data to prove it out. I believed that social selling was a godsend to those in sales who were not great at relationship building – that by utilizing applications like LinkedIn and Twitter, they could reach out to new people, but with the benefit of hiding behind the glass screen. Do you think I was right? Or wrong?
For all the attention that these sites get, for all the salespeople who now spend their evenings perfecting their profile, adding people to their networks and asking for introductions, what hasn’t changed for the better are these key metrics:
Let’s take a look at this phenomenon from another perspective. Sales 2.0 is simply a high-tech, 21st Century version of the low-tech, 20th Century method for approaching, engaging and getting in front of prospects. You know what I’m referring to: