traffic analogy for sales
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How to Differentiate with 4 Response Options and 10 Must-Have Traits for Sales Success
- October 17, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

It happened again—a sales leadership candidate imploded over an automated job email, firing off snarky replies like demanding a call, calling me a “timid man,” and later slamming my business as a “sinking ship” seeking “submissive corporate slaves.” But that’s a win: It exposed his attitude early via predicted weaknesses like emotional blow-ups and rejection issues. Pivoting to sales pros, use a highway frustration analogy (stuck behind a 30 MPH slowpoke) to explore 4 response options: scream, pass, ram (yikes), or follow patiently. True differentiation? Nail option 2 with 10 must-have traits, from ditching fear to asking killer questions. Gauge your team’s fit and boost your sales game.