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After Inbound 14 – Anatomy of a Hybrid Sales & Marketing Role
- September 22, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When speaking on the Inbound Stage at Inbound14, my topic was Hiring for the Inbound Sales Role. I asked the question, “Is this a sales or a marketing role?”
The audience desperately wanted this to be a hybrid – someone who could do both the marketing and the sales. Unfortunately, a hybrid role it is not.
