Trust in Selling is Becoming More Important Than Ever
- February 26, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Trust is becoming more important than ever. Companies are focusing more on integrity and values, and that’s from both sides of the door. They are looking for salespeople, vendors, suppliers, partners and trusted advisors who have strong integrity. And they are also hiring the people (in this case, salespeople) who are deemed to be of a higher integrity. Trustworthy is the operative word here.