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How to Sell to Major Accounts That Love Your Competitor
- October 23, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Salespeople tend to take their best accounts for granted. They don’t call as often as they should. They don’t visit as often as they could. You need to be there and/or on the phone with them more often than the salesperson they like so much. Something is bound to go wrong. Something is likely to disappoint your prospect. That’s your opportunity to change the conversation.
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Differentiating Yourself on Sales Calls
- July 20, 2011
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Your prospects would have seen five products that looked similar, were competitively priced, and that claimed nearly identical features and benefits. So how would each of those product salespeople differentiate themselves and their offerings?