Another Behavioral Styles Assessment Pretends to Assess Salespeople
- December 3, 2010
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Their #4 is the Ability to Develop a Compelling Story – This IS a differentiator between good and bad salespeople – only they have it backwards! The bottom 74% have perfected the ability to present capabilities, value proposition, the brand promise and other pitches. The top 26% have perfected the ability to ask good, tough, timely questions. What good is the story unless you can tie it to the problems uncovered by effective questioning?