What Sales Organizations Must Learn from the Impeachment Hearings
- November 22, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
This is not a political article but I will use the impeachment hearings as an example to set the stage for my insights. Currently in the USA there are 3 major schools of thought relative to the impeachment hearings:
Most Democrats and Liberals: “We hate Trump and we want to see him impeached.”
Most Republicans and Conservatives: “We love Trump and hate what they are trying to do to him.”
Most Independents: “They should follow the facts and make an informed decision.”
Suppose that instead of the impeachment hearings we are analyzing a sales opportunity where we substitute “You” (Bob) and “Your Company” (ABC) for Trump, and substitute Your Customer or Prospect for “We”.
You’ll quickly see how one of the same three scenarios plays out for each opportunity.