Would You Like to be Selling Guns Right Now?
- February 27, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
What if you sell for a company whose products are not reliable, lack the latest and greatest features, aren’t a good fit, or don’t have competitive pricing? That would suck, wouldn’t it? What if you sell for one of America’s 20 Most Hated Companies? That would suck too. But those sales organizations are not disintegrating, their salespeople are not heading for the doors and their revenues are not in a nosedive. Most of the outrage, hate, and reputation-killing is taking place in the media, not with their customers.