The challenge isn’t whether or not they’ll enjoy and benefit greatly from the training.  The challenge is getting sales leaders to attend the training!  There’s a little matter of ego.  Most successful sales leaders have fairly large egos and while their egos helped spur them on to their current roles, now that they’re in their current roles, their egos sometimes obstruct their ability to improve, ask for help, and bring professional training into their companies.  The voice in their head whispers thoughts like: