My article revealed that salespeople who are burdened with the need to be liked are far less effective at selling than those who don’t have that weakness.  The biggest insight of all was that these salespeople were 47% less effective reaching decision makers!

This article will take the same approach and use the same data from Objective Management Group’s (OMG) evaluations of 2,064,425 salespeople to look at salespeople who are uncomfortable having a financial conversation with their prospects and customers.  The latest data reveals that 60% of all salespeople have this weakness!  What do you think it will reveal?