Sales Effectiveness – IDC and CEB Draw Conflicting Conclusions
- February 24, 2011
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The latest IDC Study says that of the customers who changed vendors last year, 65% did so because they either had a poor relationship with their vendor or a better relationship with the new vendor. One of their conclusions is that companies need to do a better job teaching their salespeople how to develop relationship building skills, especially in the C-Level.
The latest Corporate Executive Board study starts out with this headline: “Most companies are betting that reps who focus on building stronger customer relationships will rebuild sales. They’re wrong—here’s why.”
So why are these two studies coming to two different conclusions?