Sales Execution – What Should You Pay Attention to?
- January 22, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Larry Bossidy and Ram Charan even wrote a best-selling business book titled, Execution. Yet in sales, we rarely hear anything as simple or basic. We’re far more likely to hear about competition, politics, relationships, price, marketing, or the product itself before we hear anyone utter execution as the reason for not winning an account or a deal. Why is that?