Can the Beatles Help You Close Big Deals?
- January 8, 2010
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Some people didn’t care for any of the three and bought from alternative sources. Some preferred just one or the other. And some bought from all three. They were the big winners of their day. Who were they? Try The Beatles, The Beach Boys and The Rolling Stones. Check out the following table which, if they were traditional sellers, could have been used to tout their features and benefits.