The Power of Smart Differentiation in Sales
- March 19, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In a previous article, I wrote about the one question that can help salespeople differentiate themselves from the competition. On the heels of that article, one interesting theme from the emails I received was the importance of differentiation. Some questioned whether I was exaggerating the importance of differentiation and I think that’s a great topic for discussion!
In order to weigh the benefits, let’s look at the current political landscape.