My Prediction – What’s in Store for Sales Teams in 2021?
- January 8, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When I made my predictions for 2020 I’m pretty sure I didn’t predict a pandemic. Making predictions isn’t easy.
In the US, sales teams are coming off three robust years of sales growth and while revenue was up during that time, the percentage of salespeople hitting quotas was not. That means the top 20% were not only carrying the load, they carried more of the load.
That dynamic growth hit an iron barrier last spring when COVID became the unexpected economic disrupter, but the second half comeback was quite impressive. What does 2021 have in store for those of us in the sales world? In the US, how will Democrat control of all three branches of government affect sales and selling? And how long before that kicks in?