||MBR: The Business Shelf
Baseline Selling: How To Become A Sales
Superstar By Using What You Already Know About The Game Of Baseball
by Dave Kurlan
(Founder of the Objective Management Group and internationally known
for his ground
breaking work in evaluating sales people) is an informed and
informative introduction to effective sales and business techniques.
Creating for the reader an easy-to-follow reference for the sales
process, Baseline Selling introduces the reader to an innovative
idea that will enable a sale to be made regardless of situational
barriers through the utilization of modern sales methodologies.
Baseline Selling is very strongly recommended to all readers
interested in a more
persuasive and effective tactical approach to selling their
businesses product or service in today's highly competitive and
rapidly changing marketplace.