2014 October 01
-
Sales Managers are Sometimes Like Cashiers
- October 1, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
At lunchtime one day, my curry-chicken salad tasted so bad that I returned it to the deli next door. The owner asked what was wrong and when I told him, he tasted it, said it was fine, and get this – he returned the uneaten portion of my salad into the bowl in the display case. Yuck! And I never went back. Until yesterday. I was desperate and didn’t have enough time to go anywhere else, but I knew enough to stay away from the specialty salads.
The crowds that used to line up were gone. The staff was about half the size. The menu, and specifically, the browning chicken salads in the display case were still there. The owner was operating the cash register, calling names when their meals were ready, and taking their payments. Instead of working on his business, fixing what was wrong, making much needed changes and urging customers back into his deli, he was handling the money – the one thing that any unskilled worker could do.
He reminded me of so many sales managers I have met during the past 30 years.